Sunday, 19 October 2014
Research Task 2 - Conventions Of Music Videos
This task has helped me understand the different conventions
in songs such as the different range of shot types, key features of mise en
scene and also editing. From this task I will take inspiration from conventions
like the shot types that are common in all of the videos, costumes styles and
also the type of settings they are filmed at and try to interpret them in my
own way, into my own music video.
Research Task 3 - Research Into Existing Companies
From this task I have gained a better understanding of what kind of companies produce and distribute music from artists within my genre or similar to artists. I now know the kinds of companies that would produce or distribute my music video from looking into those that have done so for successful artists. It has also helped me realise how many companies all work together, for example how a lot of companies such as Island Records and Atlantic Records are part of bigger parent companies such as Universal Music Group and Virgin EMI to help distribute or produce on a bigger scale.
Research Task 4 - Analysis Of Music Videos
From this task I have learned about the different paces and editing in music videos including the different use of narrative and performance.In all three videos I have analysed I found that even though the different shots can vary in time, it will always be edited so that the cuts between shots match the beats and rhythm of the song therefore making it enjoyable for people to watch.I have also learned that every video will have either performance shots, narrative or a mixture. In some cases the narrative isn't a literal view of what we are hearing but just something other than the performance, in some case you will have shots nothing to do with the song. Mid shots are the most common shot type in the genre as it shows the artists well but also shows some features of mise en scene such as costume and setting. From this task I have gotten a better understanding of how timing and editing can be used in a video and I will make sure I take into account what I have looked at and found out from this task and use it when constructing my own music video.
Research Task 6 - Style Influences
I have looked at a range of different styles such as artists within my genre, artists from different/similar genres, style for people in general and not just music and even past iconic artists for comparison. It gives a good variety of what the generic modern day and individual look is for artists, often denim jackets or t-shirt and hoodie combinations with skinny jeans and then also how it has changed or stayed similar compared to past looks. I think although the modern day look can be different compared to past artists, there are things that have continued on such as all black clothing in bands and leather jackets which are shown in the picture of The Beatles and Michael Jackson. I think that when filming my own music video I will go for a mixture of the modern day look and the individual look as well.
Research Task 8 - Theorists
When I think about how these theories link to music videos within my genre there are ones that do support them and ones that don't. Andrew Goodwin believes that what we watch is an extension of the lyrics but quite often in the genre there are videos that are quite abstract and have nothing to do with the lyrics such as Ed Sheeran's "Don't" and then there are some that have more of a metaphorical interpretation of the lyrics such as Rizzle Kicks "Miss Cigarette". I think Carol Vernallis' theory is more for my genre because she says that there are 4 key ways to look at a video, the visual is based on the lyrics and has performance, narrative or both, how a story is created in the video with elements such as shots and themes used to create meaning for the audience. These two ways to look at videos are accurate when looking at my genre, however her next point about certain shots that videos avoid is wrong as many videos feature mid shots. The rest of the point is true when looking at the camera moving in time with the beat. Finally she talks about editing and how videos cute between performance/narrative rather than continuity which is a valid point when thinking about music videos I have seen in my genre.
Research Task 10 - Analysis Of Past Students Work
This task has helped me identify features that work well in music videos and those that don't. It gives me an idea of what examiners will be looking for when marking my video so I can make sure I stay away from the bad things I picked out in thee students work and concentrate on what will get me marks
Research Task 11 - Audience Research
My target audience is a mainly male market aged 15-21. They are typically fun and outgoing people that enjoy light hearted music. Below I have created a voki that describes in detail, someone within the target audience...
I decided my target audience by thinking about people that I know listen to this type of music, looking into artist websites to see what audience they believe is their target and also people that will relate to the artists aka similar interests. I also created a questionnaire to show the different types of people that would answer and see what kind of answers they would choose. This task has helped me to identify a clear target audience so that I know exactly who I am creating a music video for. It also shows me the type of things that people within the target audience will look for and I can therefore put these ideas into my video.
Research Task 12 - Music Channels
When I create my own music video I would want it to be produced for the internet on websites such as Vevo and YouTube because from the task I feel like it is the most popular platform for people to view music videos and because the internet is such an interactive place in today's world, it will be easy for people to watch then share with a lot of other people.
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